Become the Neighborhood Real Estate Expert
Become the professional people turn to when they are looking for advice about real estate. Decide whether you will be a generalist or develop a specific market niche such as vacation homes or equestrian properties.
Then begin learning as much as you can. Read voraciously. Listen to podcasts. Talk to other experts. Be ready to answer the questions that inevitably come up in conversation:
- How’s the market?
- Should I buy or rent?
- How much could I get for my property?
- How much did that house go for?
- Should I use my bank or a mortgage broker?
- Can you recommend a mortgage agent (or home inspector, or lawyer, etc)?
- When is that new subdivision going in?
- I see someone bought that place on the corner. Do you know what they’re going to do with it?
- What do I need to do to get my home ready for sale?
Pay attention to real estate-related current events and keep tabs on the national, state, and local real estate markets. When you are knowledgeable in your field, people will want to work with you.
Become the Local Expert About Your Neighborhood
Keep your finger on the pulse of your community. Make sure people look to you if they have questions about your neighborhood or municipality. Learn about the schools, retailers, restaurants, hospitals, public transportation, tourist attractions, landmarks, parks, and local amenities. Anticipate homebuyers’ questions about local news, crime rates, community resources, and recreational activities. Keep on top of (and get involved in) community events and promote local businesses.
When you establish yourself as a leader and gain respect in your community, potential clients will reach out to you for information and advice. Local business owners may refer you to people they know too.
Make Sure Everyone Knows that You’re the Neighborhood Real Estate Expert
If you’ve worked hard to learn a lot about the industry and the area, don’t keep that knowledge to yourself. Get out there and make yourself known.
- Get involved in your community. Donating and volunteering your time for charitable causes and helping individuals in need are great ways to get to know people and give back to the community that supports your business.
- Network with other professionals. Get to know other real estate agents, solicitors, lenders, inspectors, local business owners, and municipal office staff. Form partnerships to deliver workshops or information sessions in your neighborhood.
- Communicate regularly. When you meet new people, be sure to obtain their contact information. Enter it into a spreadsheet or a customer relationship management system (CRM). Then, use it! Consistently send out newsletters that contain community information along with your marketing material.
- Build your online presence. Make sure your website has information that people moving to the area will need; schools, emergency services, maps, local amenities, community events, etc. Keep your social media feeds up-to-date with community events and shout-outs to local businesses. Engage with community members on your business pages. Build brand awareness with paid ads on Facebook, YouTube, or Instagram.
Ready to Become a Licensed Real Estate Agent?
If you’re not licensed yet but you’d like to know more, why not join one of our online, interactive webinar Career Day events or Be Our Guest at one of our locations. Register to experience a day in the life and see if real estate school is right for you.
When you’re ready to enroll, select one of our flexible learning streams. If you enjoy participating in live, in-class discussions, Group Study will be a great fit. If you prefer self-paced, individual learning, our Fast-Track program might work best. Either way, you’ll have access to over 1100+ Prep Practice Questions and a 1-Day Prep class to ensure you’re ready to sit for the California Real Estate License State Exam.
Contact Agent Real Estate Schools today for more information.